Learn hub
Your quick start to domain investing, from discovery to closing.
Domain Investing 101
Understand what creates value: length, memorability, .com bias, commercial intent, search volume, and historical comps.
Read guide →How Appraisals Work
Automated appraisals are a starting point. Real value reflects brandability, end-user use cases, and market comps.
Read guide →Buying Process
Search, shortlist, validate trademarks, and negotiate. Use escrow for high-value deals to reduce counter-party risk.
Read guide →Selling Process
Price anchoring, make-offer landers, BIN listings, and distribution. Fast transfer and responsive comms increase close rate.
Read guide →Due Diligence
Check UDRP risks, trademark classes, past content, backlink toxicity, and existing brand conflicts before you commit.
Read guide →Negotiation Tips
Lead with value, not features. Frame ROI and opportunity cost. Offer payment plans for price flexibility.
Read guide →FAQs
Answers to the most common questions from founders and brokers.
Are automated valuations accurate?
Useful for ranges, but human brandability and end-user fit usually decide the final price.
Do I need a .com?
For global consumer brands .com helps memorability. For SaaS and niche apps, strong non-.coms can also work.
How do I avoid trademark issues?
Search USPTO/WIPO, avoid obvious marks, and consider consulting IP counsel for high-value purchases.