Valuation
How appraisals work
Automated models are powerful, but the best valuations blend AI with expert context. Here’s how we produce price guidance you can rely on.
Data-driven baselines
Machine models ingest historical sales, keyword intent, and comparable inventory to produce an initial valuation band.
Human calibration
Experienced analysts adjust for brandability, cultural nuance, and strategic fit so valuations reflect real buyer demand.
Deal readiness
Every appraisal includes transfer complexity, holding cost forecasts, and go-to-market suggestions for faster closes.
Signals we score
- • Length, clarity, and how well the name communicates a mission in seconds.
- • Search demand, CPC, and whether consumer intent aligns with high-value industries.
- • Backlink profile, traffic history, and any reputational baggage to clean up.
- • Social handle availability and trademark risk across key jurisdictions.
- • Comparable public sales, segmented by vertical and extension.