Deal Room
Negotiation tactics for premium domains
Selling or acquiring a six-figure domain requires structure. Use these frameworks to stay confident, protect your leverage, and get both sides to yes.
Anchor on outcomes
Position the domain as the missing asset for growth. Tie your price to customer acquisition savings, faster launch timelines, or stronger investor confidence.
Use calibrated ranges
Present a price band with a clear rationale. Combine wholesale comps, projected ROI, and urgency triggers like upcoming product launches.
Offer flexible terms
Payment plans, lease-to-own, and holding escrow funds for phased transfers reduce friction and keep deals moving.
Handling common objections
“Your price is too high.”
Share comps, highlight brand equity, and reframe the cost versus missed opportunities. Offer a structured payment plan to de-risk.
“We’re considering other names.”
Revisit differentiators: keyword authority, memorability, traffic history. Provide deadline-based incentives tied to escrow deposits.
“Can we hold it while we decide?”
Use refundable reservation fees in escrow. Set a clear timeline and communicate what happens if the buyer walks away.